Meet our guest bloggers

Posted in News, Things We Like by admin on 30/01/2012

We were delighted to be judging a logo competition for the Young Enterprise teams in Milton Keynes at the end of last year. With a record year for entries, we were expecting stiff competition and we weren’t disappointed. The entries we received were exciting concepts for a whole range of business ideas. Any of the top three would have been worthy winners, Scrap That were chosen to be the prize winner.

Scrap That delivered a confident and articulate pitch, which had been well thought through and fitted the brief brilliantly. The supporting material of their business sits perfectly with the logo and they have demonstrated that a logo is only one part of developing a successful and succinct brand. You’ll find our guest bloggers talking more about their business idea and the logo they designed below. Make sure you visit the Scrap That website
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On the journey with AposTherapy

Posted in Work by Louise Major on 15/12/2011


Since September, we have been busy working with AposTherapy, who provide a revolutionary non-surgical alternative to knee surgery. So far we have produced over 30 adverts, designed brochures, web banners and event support materials too. With such a positive response from the healthcare industry, medical experts and most importantly patients, AposTherapy have exciting plans in place for next year, which we are very much looking forward to being part of. So, next time you pick up the Metro in London, have a look out for one of our adverts.

If the cold is getting to your knees and they’re ‘playing you up’, then take a look at the AposTherapy website, be warned – it’s pretty amazing stuff!

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Ben’s advent

Posted in Other, Things We Like by Ben Johnson on 02/12/2011

Over the last year I have photographed signs and numbers, for fun. I’m drawn to the textures, colours and the random combinations when placed together. Here is my favourite 1–24 which I’ve collected so far. I especially like my ‘six’ which was on the side of an WW2 aircraft.

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The latest scan!

Posted in Other by Ben Johnson on 25/11/2011

You may have seen many of these strange dotty looking codes in magazines / billboards etc. So what’s behind this latest fad in advertising and how can you use the codes to your benefit?

The technology
QR codes (Quick response codes) originate from Japan where they have formed a popular part of their technological/media led culture. With a quick scan of the code on a mobile your transported from print to a digital world.

The technology behind the QR is pretty rudimentary, just a basic 2D barcode. 2D barcodes have been used in manufacturing and the medical industry for over 15 years, as they are good at holding large amounts of text content in a relatively small area. Advances in camera technology on web-enabled mobile phones are the force that has propelled the QR Code technology into the mainstream. All you need is a simple app installed on a mobile device. After scanning the code with a camera the user can be directed to either a website, email address or a phone number. Asian and European countries have embraced this technology, with North America following slowly behind.
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There’s a buzz about the box

Posted in Things We Like by Ben Johnson on 20/10/2011

Open House London is an event I look forward to every year. Over the weekend members of the general public are allowed access to visit some of London’s finest buildings.

This year I had the pleasure of visiting Trinity Buoy Wharf (Container City), located in the Docklands opposite the 02 arena. This regeneration development shares the same site as London’s only lighthouse and has established itself as a thriving centre for the arts and creative industries. The site is cleverly constructed by using redundant shipping containers stacked in modular system. The idea behind the development was to create a cost effective commercial area which could offer affordable rents for tenants.

John from Urban Space Management (they built it) led a very enthusiastic tour of the wharf, showing each of the buildings in turn. It’s a bit like the Tardis as it feels larger on the inside than its footprint. The buildings may not be considered beautiful, elegant or detailed in a traditional sense, however it has something which many new developments lack – character and a real community buzz. This is an excellent example of good design focusing on what really matters.

Please click below to view more photo’s of the site.
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Igloo welcomes copywriter
Katie to the team!

Posted in News, Work by Louise Major on 21/09/2011

We are delighted to announce our collaboration with copywriter Katie Taylor.

Katie will work with us to support and extend our existing copywriting service. Working within the creative industry for over ten years, she brings a great blend of creative, B2B and B2C writing experience.

Katie has written brochures, websites, newsletters, direct mail, radio ads, TV scripts, brand guidelines, SEO content, in-store point of sale – some of it award-winning work.

With an impressive previous client list – including BlackBerry, Boots, Costa, COI, GSK, Honda, John Lewis Partnership, Lastminute.com, Mothercare, NFL, Prudential, Samsung, Transport for London and World Vision – we’re confident that whatever your request, Katie will be ready to deliver.

If you are looking at new ways of getting your message ‘out there’, or thinking of a new creative sales campaign please give us a call on 01296 688457 or email Louise on louise@igloo-creative.co.uk

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Beautiful Branding from Nudo Italia and Belvoir Fruit Farms

Posted in Other by Louise Major on 06/09/2011

This week I have received some great examples of packaging. The first from Nudo Italia, the other Belvoirs masterpiece branding doing something even more personal. Both tap into the rustic, hand crafted, back to basics that’s really resonating with everyone at the moment. Online both have got great looking websites http://www.nudo-italia.com/ and http://www.belvoirfruitfarms.co.uk/ which ties up the latest technology, great campaign look and language and interesting and bespoke feeling branding. Unfortunately my next dilemma will be – do I have them as design masterpieces in the kitchen or open and enjoy what I know will be fabulously tasting products?

Igloo Creative are a design team who love to create and appreciate great branding!

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Creativity is all around

Posted in Exhibition, Things We Like by Dan Branton on 21/07/2011

It might be an age thing, but the older I get the more I admire intuitive and creative product design. Having followed a career in design for paper and screen my focus has always been 2 dimensional. The issues that raise themselves in my job on a daily basis mean that I am well versed in solving problems of space, content and aesthetic. However, I struggle to even comprehend the challenges that must face product designers. To design something that looks great is a very small part of the battle, once you add functionality, budget and materials into the mix the potential issues must be almost endless. That’s why when I see product design that works brilliantly but also looks beautiful it blows me away. I very much hope to visit the Kenneth Grange: Making Britain Modern exhibition at the Design Museum to have a look at some of the wonderful everyday items we so often overlook as design classics.

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New branding for the National Tax Conference

Posted in Exhibition, Work by Louise Major on 18/07/2011

Our client chose the National Tax Conference in Birmingham to launch their new brand. We provided them with exhibition graphics which featured our newly created logo, strapline and promotional campaign with their proposition at the heart of it. The stand also featured an interactive game which delegates could enjoy with the chance of winning a fantastic sailing experience!

We continue to work and develop the brand alongside our strategist and digital partner. We’ll post some more exciting developments on our blog soon!

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Behind the scenes at the
Celestra photoshoot

Posted in Work by Ben Johnson on 01/07/2011

With the rebrand going full steam, we set to work on the photography to support the new marketing material and website. Templates of the logo were created to use during the food photography, glasses were etched with the logo and Ben worked up a totally unique Celestra logo in wire to represent the cabling and IT aspect of the business! With a good few days of preparation under our belt, the shoot was completed in a day.
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