Willen Hospice
October 2010 saw the launch of a new logo and 30th anniversary campaign for Milton Keynes charity Willen Hospice, providers of complex and individual care in the local community. In order to ensure that they had everything that they required to continue sustainable and successful awareness, Igloo offered a ‘gift-in-kind’ partnership with Joni Hawkes www.artinmarketing.co.uk to provide them with a creative campaign to take their marketing, awareness and fundraising forward.
We created and developed a new logo, brand guidelines and distinctive marketing campaign using their 30th anniversary as a foundation, which will be used on all of their internal and external communications, fundraising events, shops, promotions and in conjunction with other local businesses.
We continue to support the communications team and external suppliers to ensure a consistent and strong message. To read more about the campaign visit our blog www.igloo-creative.co.uk/blog/
‘Over the past year the team from Igloo Creative have worked with Willen Hospice, a major charity in Milton Keynes, as part of a rebranding exercise and 30th anniversary campaign. The project has been a long and very significant one for the Hospice; however the team from Igloo have supported us all the way. Their creative flair and attention to detail has been superb and they have demonstrated the ability to convert a complex brief into a clear crisp and universally accepted end result. I am very grateful for the generosity of Igloo in undertaking this work entirely as “Gift in Kind”, because as a charity this work would otherwise not have been possible.’
Paul Hinson, Chief Executive, Willen Hospice