Pay Factory

Igloo were asked to create a brand identity for Pay Factory, a newly-formed Milton Keynes based factoring company. It is aimed at small to medium sized recruitment companies and is an initiative of its parent company Calverton Factors.

We created a bright and engaging logo that encapsulated the client focused organisation in a modern, forward thinking light. The industrial cog based design provides a visual representation of the functional, process driven service that Pay Factory offer. The cogs can also be used independently from the main logo as a standalone device which allows for increased exposure on the reverse of stationery items and marketing communications. We have created a brand which has been used across the letterheads, business cards and brochure and manage their ongoing print production process.