10-100 Partnership
This Milton Keynes based IT support company had a clearly defined target market – supporting companies with between 10 and 100 computers and a strong vision for the future. Firstly we defined the strategic marketing requirements and vision in partnership with Joni Hawkes from Art In Marketing www.artinmarketing.co.uk. Once we entered the creative stage, we were keen to move away from the industry clichés and technical approach, it had been identified the team were a major USP and they became the foundation for this creative campaign. Working with comedy writer Matt Owen (Private Eye, Have I Got News For You) we created illustrated IT based comedy skits everyone can relate to accompanied by illustrations of every team member.
We have created a brand, creative marketing campaign, strapline, copy, sales materials and website which reflects the fantastic services they offer and the charismatic team that power the business.
www.10-100.com
‘We have been working with Igloo for over a year now and in that time we have been extremely impressed with not only the finished items, but with the way that the company works as a whole. Dan and Lou have made a huge effort to get to know our business inside out. This has made a big impact on the work that has been done to re-brand the company, and we now have a corporate image that really sums up the way we do business, not just something that looks nice.’
Shaun Delaney, Director, 10-100 Partnership